80gsm vs 105gsm vs 128gsm vs 157gsm Flyer Paper

For current specifications, turnaround guidance and quotation details, see our flyer printing in Singapore page.

80gsm: economical distribution paper

80gsm woodfree is light and practical for high-volume information sheets and mass flyer distribution. It is useful when reach and quantity matter more than a premium feel.

You can compare this with our printing services in Singapore and use the artwork guide before submitting files.

105gsm: light promotional gloss

105gsm gloss art paper adds a smoother promotional surface while remaining relatively light. It can be a useful step up from ordinary woodfree paper.

128gsm: balanced everyday marketing

128gsm is a popular middle ground for colourful flyers and brochures. It feels more substantial without moving fully into premium-heavy stock.

157gsm: heavier presentation

157gsm gives a noticeably stronger feel and is suitable when the flyer should feel more premium or when the piece will be handled repeatedly.

Choose for purpose, not ego

A premium campaign does not always need the heaviest stock, and a mass-distribution campaign may not benefit from unnecessary paper cost. Match the paper to the audience, quantity and intended lifespan.

Choose paper around use, not only thickness

Paper weight affects feel, folding behaviour, postage weight, handling and price. A heavier sheet can feel more premium, but it may be unnecessary for a short-lived distribution piece or unsuitable for a tight fold without additional finishing. Think about how long the customer will keep the item, whether they need to write on it, whether it will be mailed, and how many copies the campaign requires. Coating also changes the surface: a coated art paper behaves differently from an uncoated woodfree sheet even at similar GSM. When comparing stocks, ask for the same finished size, print sides and quantity so the cost difference is meaningful rather than comparing unrelated specifications.

What to send when requesting a quotation

For a useful quotation, send the finished size, paper or material, printing sides, quantity, finishing requirements, print-ready artwork if available, required date and delivery location. If any item is still undecided, explain how the printed piece will be used so a suitable specification can be suggested. For an urgent job, include the exact time by which the completed item must be collected or delivered. This avoids quoting a specification that cannot realistically meet the deadline.

Useful next steps: Artwork Guide · All Printing Services