How Flyer Distribution Works in Singapore
A distribution campaign works best when printing quantity and target coverage are planned together. Define who should receive the flyer before deciding how many to print.
A distribution campaign works best when printing quantity and target coverage are planned together. Define who should receive the flyer before deciding how many to print.
Foam board is a lightweight rigid display material commonly used indoors for presentations, events, property marketing and temporary signage. Very large designs may need multiple joined panels.
HDB flyer campaigns should start from the target estates and households, not from a random print quantity. The flyer design should also reflect the local audience and campaign objective.
Sticker choice depends on where the label will be applied, how long it must last, whether it needs moisture resistance and how the customer will peel or handle it.
Digital and offset printing can both produce good flyers. Digital is often practical for shorter, faster runs, while offset becomes efficient for larger quantities and repeatable production conditions.
RGB is designed for light-emitting screens, while CMYK is the standard colour model used by many print processes. Converting artwork to CMYK helps reveal colour shifts before production.
There is no single mandatory banner size. Practical sizes are chosen around the installation space, viewing distance and message. Measure the actual area before designing.
Fold type changes both the final size and the reading sequence. Artwork should be built around the confirmed panel order rather than designed as one flat sheet and divided later.
A4, A5 and A6 are not simply bigger or smaller versions of the same flyer. The right size depends on how much information you need, how the piece will be distributed and how quickly the reader needs to understand the message.
Art paper generally refers to lighter coated stocks used for flyers and brochures, while art card is thicker and stiffer for postcards, covers and cards. GSM helps indicate weight but the feel also depends on coating and finishing.